Best Marketing Strategy For Your Courses? Start a Free Podcast. Here’s Why
Why course creators should make a podcast — and why free content won’t deter people from paying for your course.
Why course creators should make a podcast — and why free content won’t deter people from paying for your course.
This week I talk about why this is my heaviest speaking year since before the pandemic — and how I’m deciding whether all that travel and prep time is actually worth it, given the real cost of crafting talks and getting clients from them. Then a story about Mark Zuckerberg telling Meta employees to “have…
I remember the first time after my wife and I started dating that a mutual friend of ours became pregnant. I was the first one to find out and got to relay the message to her. “Amy’s pregnant,” I said. My wife then asked a series of questions: “When is she due? What is she…
Podcasting can be like your own personal stage. If you’re a speaker, you have the opportunity to create your own portfolio of work, allowing potential event organizers and audience members to see what you know and you speak. This can lead to more paid speaking gigs and a following. But that’s not the only reason speakers should start a podcast.
Something I (and perhaps you) feel I do terribly is email marketing. I’m worried I’m not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of ground, from setting up a welcome sequence, to when you should sell to your list, to how to segment. This is a mini masterclass in email marketing and one of my favorite episodes to date. Plus, in Build Something More, how Apple is changing the way we measure email marketing success.
It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for podcasting.
Am I overthinking how to approach episode 500? Plus, I got an android phone. Send feedback to https://streamlined feedback.com Support this Podcast Listen to the Episode
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