Are Your Course Landing Pages More Important that the Course Itself!?
Creating a course is a lot of work – you need to outline, write scripts, record videos, edit, and publish. But it’s all for nothing if no one enrolls. That’s why, even though making a great course is important, you may need to spend even more time on your course landing pages! Here’s why.
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## Links
Podcast Liftoff: https://podcastliftoff.com
Anatomy of a Course Sales Page: https://convertkit.com/online-course-sales-page
ConvertKit: https://casabona.org/go/convertkit
## Chapters
00:00 – Intro
00:57 – The Question
02:12 – Marketing Time
03:40 – Define the Problem
04:53 – Solve the Problem
06:10 – Establish Yourself as an Authority
07:38 – Price Framing
08:07 – Answer all the questions
08:23 – Use the words potential students use
09:45 – Anatomy of a course sales page
10:44 – Case Study: Podcast Liftoff
15:28 – Check out the live stream!
15:50 – Wrapping Up
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To learn more, start here: https://casabona.org/start
Join my mailing list: https://buildsomething.email
Check out my Live Stream Gear: https://kit.co/jcasabona/youtube-live-stream-setup
Check out my Podcasting Gear: https://kit.co/jcasabona/my-podcasting-setup
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