Behind the Scenes: Building Podcast Liftoff: Launch

Recently I launched my online course, Podcast Liftoff: Lauch. Here's everything I did from planning and research to tools and launch.
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Recently I launched my online course, Podcast Liftoff: Lauch. Here's everything I did from planning and research to tools and launch.
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I have a confession that won’t be much of a confession once you start listening to this episode. I’m a big fan of David Sparks. I think he does great work in several different areas an I’m excited to talk to him about how he does it. We also both happen to be big fans of Disney and Star Wars. When we spoke, he was just coming off his first ever Sabbatical – so we’ll get into that and how he manages to put out what must be dozens of hours of field guides while also running a law practice.
You’ve heard me say time and time again – build your list! If you want to grow your business, whether you sell products, services, or are a creator, you need to get people on your email list. And today’s guest, Maciek Palmowski, has definitely done that. He and his wife started the only Polish-language WordPress-focused newsletter (quick a niche) and grew it into quite a popular English-language newsletter. The format and process for putting it together are interesting too – making this a fantastic episode for those struggling with (or struggling to start) their newsletter. In Build Something More, we talk about what it’s like being an ESL programmer in an English-dominated market.
A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you create more accessible content. She also said that you need a human being to catch most accessibility issues – that’s where Bet Hannon comes in. Bet tells us all about what to look for when auditing your website, and how to execute a sampling audit. We also talk about a TON of tools. In Build Something More, listeners get a pre-and post-show. The pre-show is all about beer. The post-show is about database queries.
Throughout this season, we’ve talked about create content to build an audience. And the best way to build that audience and interact with them is forms. Well, Naomi C Bush tells us all about some great ways to build helpful forms for users. This is a much more traditional episode of How I Built It and I’m excited. Naomi talks about how she’s built her business, then provides some actionable advice for us.
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My absolute favorite task manager is Todoist. I’ve been around the block and used all the major ones — from Remember the Milk to OmniFocus and everything in between. Todoist is the best for me. But a task manager only tells part of the story — it tells us what we got done. It doesn’t…
My therapist recently asked if anyone had ever talked to me about ADHD. While I’ve never been formally diagnosed, that question sparked a journey into understanding how our brains work—especially when running a business. That’s why I was thrilled to chat with Skye Waterson, an ADHD strategist who helps entrepreneurs build “brain-friendly” systems. Skye discovered…
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