Podcast Liftoff

Creating a newsletter on top of a podcast sounds more like a chore than anything helpful. But what if you could send new episodes to email subscribers automatically? You CAN with ConvertKit.

One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience.  But what if this approach is wrong? That’s what we’ll explore today.

You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it’s happened to me 3 times in the last 6 weeks! Friendly Reminder: Your podcast guests are not part of your sales funnel.

Presented by Podcast Liftoff and Nexcess

With Mini Podcasts on the rise and the average listening time for podcast, listeners is around 25 minutes, you want to make your podcast as easy to consume as possible. One sure-fire way to cut out the fluff, increase listens, and grow your show, is to stop asking your guests this one question.

Ready to make your podcast profitable? Develop a mission statement by answering three key questions that will help you better serve your audience.

There’s a reason  lots of podcasters  fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests.  But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it’s one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we’ll look at what mini podcasting is, why it works, how to start one, and of-course, how to make money with it.

Growing your podcast is hard…but there are a few small, but significant changes you can make to attract more of the right listeners and grow your podcast. Last month I made this single change to something with my show, How I Built It, and it lead to a 24% increase in downloads over those 30 days. You should too.

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal. 

I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We’ll talk about 3 ways.

It’s easier than ever to get good audio quality for your podcast…so why does yours sound bad? It’s probably because you, like many podcasters, are using Zoom to record the call and release it as is. But that’s NOT the way to do it.

Instead, you should use a tool that’s purpose-built for recording podcasts. Designed to take audio and video backups. Designed to make it sound like you’re both in the same room.

Is your podcast growth flat? Are you trying to build an audience? What if I told you there are 5 things you can do to grow your podcast? I break them down here, so give it a watch!