Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket cold outreach. The people reaching out don’t know me and are just swinging wildly. There’s gotta be a better way, right? That’s what Andy Cabasso is here to talk about. How can YOU get effective with your cold…
It’s a listener questions episode! I thought it would be fun to round out the summer by answering some questions you’ve asked about how to run and grow a podcast. I hope you enjoy! in Build Something More, I tell you all about what I learned at Skip the Grind and how it’s shaping my business, and this podcast, moving forward.
Today’s Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he’d like to solve: launching and promoting an online course, and growing his podcast. I believe these 2 things go hand-in-hand. A podcast is a great way to establish trust and expertise, which in-turn helps you sell more courses. So instead of Alastair dropping knowledge on us (which he does anyway…) we flip the script in this live coaching call, and he asks me a bunch of questions! This is one of my favorite episodes of the year – and highly educational for both of us!
Google has recently rolled out a new set of metrics to help website owners create better websites. They’re called Core Web Vitals and understanding how they work will be important for building your website, and getting it ranked better. Luckily we have Andy Schaff. He’s the Development Architect and Portent and we have a fantastic chat about how to make your website more performant, from the ground up. We get pretty technical – but don’t worry because I rain down analogies like it’s my job. Andy drops a ton of knowledge about backend performance and gives both developers and small business owners starting points for making websites faster – and why your Google PageRank depends on it. Plus, in Build Something More, we talk about what it’s like going through an acquisition from the employee’s POV.
Copywriter Matt DeFeo is a storyteller who loves writing clients’ emails: here are his secrets to great subject lines and avoiding the spam folder.
If you’re anything like me, you feel like there’s not enough time in the day. Maybe you’re take on too much, or maybe you’re doing things you don’t need to do. Either way, you (and I!) both need a change – and that’s where Reinart Bacalso comes in. He specializes in helping business owners reclaim their time by automating what…
AmyJune Hineline has lots of perspectives. Not only does she have a background in nursing that she’s brought to the open-source world, but she also actively works with both WordPress and Drupal. That sort of experience is exactly what helps communities grow. AmyJune has dedicated her time to helping people get involved in open source, and she offers great advice here for people who want to contribute, as well as mentors in the space. Plus in Build Something More, we talk about what Drupal and WordPress can learn from each other.
Let me tell you something: I’m not great at social media. I KNOW…totally shocking. But you know who is? My friend Jean. In fact, we had a SUPER long chat all about content strategy and social media. It was super helpful and we covered a lot of ground, from growing your audience to TikTok. Plus there’s a Build Something More pre- AND post-show. We talk about parenting in the pre-show and accents, culture, and repurposing in the post-show.
… How Your Content Strategy can Grow Your Business with Jean Perpillant Read More »
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Michelle Frechette knows a thing or two about building a community. Not only does she do it for multiple WordPress businesses, but she’s cultivated quite the community on Twitter! As someone who’s trying to grow my own community, I had lots of questions for Michelle and she generously answered them all. Learn all about what it takes to grow a community today. Plus in Build Something More, how to help those underrepresented in your community.
Why course creators should make a podcast — and why free content won’t deter people from paying for your course.
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”