Podcast Listeners Want Video (The Podcast Host)

My latest piece for The Podcast Host is up, where I talk about how 46% of podcast listeners want video, and what that means for podcasters:

Back in August, I reported on YouTube rolling out its Podcast feature. Since then, we’ve gotten a 70+ page slide deck from YouTube called “Podcasting on YouTube.”

It’s clear that in 2023, YouTube is going to invest even more in discovery and monetization for podcasting…even as Google Podcasts goes away.

This, coupled with the news that 30% of Americans prefer YouTube for podcasts, and 46% want video for their podcast, means you should put your podcast on YouTube. 

You can read the entire article here.