Credit: The Podcast Host
|

Podcast Listeners Want Video (The Podcast Host)

Posted Updated

My latest piece for The Podcast Host is up, where I talk about how 46% of podcast listeners want video, and what that means for podcasters:

Back in August, I reported on YouTube rolling out its Podcast feature. Since then, we’ve gotten a 70+ page slide deck from YouTube called “Podcasting on YouTube.”

It’s clear that in 2023, YouTube is going to invest even more in discovery and monetization for podcasting…even as Google Podcasts goes away.

This, coupled with the news that 30% of Americans prefer YouTube for podcasts, and 46% want video for their podcast, means you should put your podcast on YouTube. 

You can read the entire article here.

Similar Posts

  • 100 Words 029

    Bycasabona

    Today I’m working from a “mobile command center.” This a a term I heard coined from coworker and all-around great fellow Brian Richards. He uses it when he’s working from the road, usually literally moving. I love this idea; working remotely let’s us work anywhere and modern technology enables us to do it. I’m not…

  • |

    How Skip the Grind Showed Me to Focus my Business

    Bycasabona

    It’s easy to think doing more = more revenue. But that’s usually not the case. It’s usually the opposite. You’re not focused, you’re trying to promote too many things, and you lose prospects because they aren’t sure you really know what to do. That’s where Skip the Grind comes in.

  • |

    My Everyday Carry

    Bycasabona

      I’ve been meaning to post this for a while. I love the site Every Day Carry and figured it might be interesting to post my own. Below is a list of my current EDC, as well as a couple things not pictured.

  • | |

    The Web Designer’s Guide to Google Glass

    Bycasabona

    Yesterday, Web Design Tuts+ (@wdtuts) published a somewhat lengthly article I wrote about designing websites for Google Glass. I cover quite a bit, from device usage, to UX, to Mobile First and RWD. From the article: …we as web developers should be mindful of how we develop our websites. As it turns out, the principles…

  • Favorites of 2024

    Bycasabona

    I look forward to writing this post every year, just as I have the past 15 times. So much so, in-fact, that I keep a “favorites” note, which I clear on January 1st, so I don’t fall victim to recency bias. There year, though, I’m doing two things differently. Let’s dive in! Favorites of 2014,…