How to be an Effective Podcast Guest with Kristin Molenaar

Going on podcasts can be a great opportunity for small business owners. You’re getting in front of a new audience to tell your story and show your expertise. But did you know there’s a whole other avenue you can explore? Kristin Molenaar does, and she tell us all about it! Plus, in Build Something More, she walks us through forming your podcast pitch.

How to Build a Podcast Membership: Looking at the Build Something Club

There are a lot of aspects to consider when creating a membership site. Aside from the tech stack, you need to determine what you’re going to offer and why it’s compelling. In some cases, like a monthly subscription box or access to education resources, the offer is clear. But what about for content creators? Well, I just rolled out my membership and here’s everything I put into it. Plus, in Build Something More, I tell you how I evaluated membership plugins, and what further benefits can look like.

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My Failed Patreon Experiment

Back in 2017, I tried launching a Patreon for this very show, after hitting 50,000 downloads in 9 months. It was an epic failure! As a relaunch memberships for this site 4 years later, I reflect on the Patreon: how I overpromised, how I underdelivered, and what lessons I carried into my new membership, Build Something Club.

Making Your Website Accessible with Amber Hinds

Accessibility is an important of often overlooked aspect of web development. While some view it as an added expense, many don’t even know they’re doing anything wrong. Well today’s guest, Amber Hinds, aims to change that by making accessibility less daunting through her agency and their new plugin, Accessibility Checker.

How to Win Virtual Pitches with Alex Price

The global pandemic has forced a lot of businesses to change their processes and practices. One major drawback of not being able to meet in person is when we pitch new clients or customers, it has to be done digitally. That is a big change from being in the same room as you and your potential clients. Luckily Alex Price, owner of the 93digital WordPress agency, has some great tips for us.

Building and Evolving Profitable Project Plan with Jennifer Bourn

Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn’t something that instantly made her a ton or money, and it’s evolved over time. We’re getting back to basics here in 2021, so Jennifer and I talk about what you’ll learn in Profitable Project Plan, but we’ll also talk about how she built it, and how she evolved it to make it the perfect program for anyone who wants to build a better business.

Favorites of 2020

It’s that time of year again! I round up my favorite media and tech picks of 2020 – but this year I’m doing it a little differently. Over on Casabona.org, I’ve written blog posts for the past several years, but I’ve never recorded my thoughts. So this year, along with a blog post, I decided to do a podcast episode too – this lets me ramble a little more and add some thoughts on 2021. I hope you enjoy!

Season 9 Recap

Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which started in July, we were a couple of months into the global pandemic. I wanted focus on topics that could help you (and me) grow at a time where we were traveling less, seeing less foot traffic, and had to change in some way to make ends meet. I settled on coming up with good content, and using that content to evolve memberships, and build communities. If you didn’t catch every episode, here are the highlights.

How I Wrote My Book

In September 2020, my 4th book published by a publisher (6th overall) came out. It’s called HTML and CSS: Visual QuickStart Guide and it’s a (very) beginner’s guide to learning HTML and CSS. The process was long and at times frustrating. I wanted to go through how I wrote it, from inception to hitting the shelved.

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