Why Gear Doesn’t Matter as Much as You Think it Does with Dan Bennett

It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for podcasting.

The Most Important Thing You Can Do as a Creator with Marie Poulin

If you’ve been listening for a while, you’ve heard this lesson 100 times: ship with what you have. Ship what you have. In other words, don’t waste time looking for the perfect tool or process. Instead, ship quickly and iterate. And no one embodies this credo better than Marie Poulin. As one of the best Notion instructors out there, Marie has illustrated time and time again that shipping early and iterating leads to success. We chat about how she uses Notion from delivering her course, gets feedback earlier, and leverages YouTube to grow her audience and make sales…around 90% of her sales come from there! Plus, in Build Something More, We chat about my potential switch from Airtable to Notion.

How to Get Published in the New York Times with Stephanie Lee

How do you get the NY Times (or the WSJ) to publish your article? Do you just email them and hope for the best? Well…you can, but according to Stephanie Lee, you shouldn’t. See, Stephanie is a media strategist who’s been published in the NY Times, and has gotten her clients into publications like Entrepreneur…through cold pitching! She says the important thing for you is to build clout markers to show you are trustworthy. And today, she walks us through how to do that using her Slingshot method. Plus, we answer the question, “Will PR outreach make me rich?” In an extra long build something more, we chat conferences, World of Warcraft, and…Scranton? Like from The Office?

The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore

Most brands don’t care about your numbers! It’s true, and I’m not the only one who thinks so. Justin Moore knows a thing about brand deals. He’s done 500 himself, and over 1,000 through his agency. Today he teaches creators how to get paid brand deals through his cohort-based course, Brand Deal Wizard. And in today’s episode, we cover a lot, but it’s just the tip of the iceberg.

Stop Reading EVERY HARO Request (Do This Instead)?

Help a Reporter Out (or HARO) is a thrice-daily email that goes out where reporters are looking for experts to help them with articles. But it can also be a good way to land podcast guest spots. 

If you’re anything like me, you’re not going to want to sift through every word of every email HARO sends out…that’s why I let Zapier and Google Sheets do the heavy lifting for me.