For my latest article at The Podcast Host, I talk about TikTok’s potential move into podcasting and what it could mean for podcasters:
TikTok is one of, if not the, best social network for discovering new content. The videos they recommend to people are finely tuned by a very smart algorithm (perhaps a little too smart). As an elder millennial who’s used to seeing content only from the people I chose to follow, TikTok scared and confused me.
In May, I was at a bit of a crossroads. I wasn’t sure what I should do with the many things I was working on, and I felt like I was being pulled in too many directions. I couldn’t focus on one thing to help take my business to the next level. So I decided to focus on Podcasting. The path from them to now lead me to cutting away a lot of projects (including projects I like doing), all in the service of growing my business. And the centerpiece: my brand new Podcast Liftoff Playbook.
So today, we’re getting back to the roots of the show, and I’m going to tell you how I built this hybrid membership/course site.
It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them.
We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them — and today’s guest is no different. Hannah Smolinski is a Fractional CFO who grew her YouTube channel to 38,000 subscribers and doesn’t pay attention to analytics. Instead, she answers questions her target audience has, is generous with her time and her knowledge, and knows it’s all about the long game, not getting rich quickly.
I had a great conversation with Sarah St. John of Frugalpreneur where we discussed my journey from web development to podcast coaching, and then get into my SMASH Framework for determining how you can monetize your podcast.
Over the last couple of months I’ve been pushing hard on the idea that first time podcasters should start a mini podcast – that is, a solo podcast that’s 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript.
It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for podcasting.
If you’ve been listening for a while, you’ve heard this lesson 100 times: ship with what you have. Ship what you have. In other words, don’t waste time looking for the perfect tool or process. Instead, ship quickly and iterate. And no one embodies this credo better than Marie Poulin. As one of the best Notion instructors out there, Marie has illustrated time and time again that shipping early and iterating leads to success. We chat about how she uses Notion from delivering her course, gets feedback earlier, and leverages YouTube to grow her audience and make sales…around 90% of her sales come from there! Plus, in Build Something More, We chat about my potential switch from Airtable to Notion.
The most common I question I get about pitching sponsors is, “how much do I charge?” While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that’s not going to yield a lot of results for you. There’s a better way.
It has been 3 years since I’ve been to CaboPress. The last event I attended was in 2019, it was canceled in 2020, and we were less than 2 months…
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Hi, I’m Joe. Every week, I share the exact tips, strategies and tactics I use to bring in $50,000+ a year from my podcast.
“In just implementing a few of the strategies you’ve provided, I’m already starting to see traffic to my website and unique downloads per episode increase.”
This is fantastic, Joe! You’re giving me so much confidence and making this seem much less daunting! Thanks so much.