Recently I found myself thinking about early Cartographers and how they managed to create accurate maps. They’d use rudimentary tools, landmarks, and their own observations. In-fact, distances were often estimates due to lack of accurate measuring tools. That caused a lot of problems for travelers, would rely on those distances and measurements to get to where they wanted to go….
It has been 3 years since I’ve been to CaboPress. The last event I attended was in 2019, it was canceled in 2020, and we were less than 2 months away from my daughter’s due date in 2021. Needless to say, I was excited to go back. Each time I attended, I came home energized and implemented something to help…
Truly wonderful, the mind of a child is. Yoda, Star Wars: Attack of the Clones That quote is from Master Yoda, as he’s trying to help Obi-Wan Kenobi try to find a missing planet. Obi-Wan let his assumption (“that’s impossible because only Jedi can access this data”) get in the way of the actual answer — which was given to…
If you’re anything like me, you get super excited about an idea and want to build it right away. But I’m here to tell you that’s not the best way to spend your precious time. Spend some time validating an idea so you don’t waste time executing a bad one. I know this from experience. “Oh, it shouldn’t take too…
As a business owner, when it comes to out-of-pocket expenses, are you making the right considerations for opportunity cost?
When you truly understand your customers, you can get them to happily pay you to solve their problems. Here’s how my eye doctor got me to pay an extra $39 without thinking twice.
Your email list can be a profitable sales tool — if you use it right. Here are five great tips for making email marketing work for your business.
I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with the packaging of certain offerings. But what I’m learning is this: you need to invoke a feeling, not just tell people what you offer.
Becoming an authority in your field creates value for your business and makes selling easier. The key to establishing authority? Publish great content.
In our daily lives, we outsource responsibilities and task management to apps. So when you want to find the time to grow your agency and create recurring revenue, why not outsource some of your business functions too? Here’s my list of the five functions you should be outsourcing.
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”