This year I resolved to be more aggressive in getting clients, my marketing campaign, and my business in general. a few days ago I started compiling a list of business in my target market to reach out to. I decided to choose Google Maps to create a custom map of  those business. Here’s the Why & How.

Why?

You need a way to manage the potentials. Things you should record are Name, Address, Phone Number, and Website. These are things that Maps keeps track of. But instead of  the information being in an excel sheet, they are plotted on a map- this adds an extra piece of information: Your Footprint. You can now view how far your target reach is, where each business is relative to you, and where each business is relative to each other.

How?

The how is easy:

1. First, make sure you’re logged in to your Google Account. Head on over to maps.google.com
2. Click on “My Maps” next to the “Get Directions” link in the top left corner.
3. Click “Create New Map” and name it “Call List.” Click Save
4. Now search for businesses. I usually do “<type of business> <city, state>”
5. Click on one at at the bottom of the information bubble, you’ll see “Save to.” Save it to your new map.
6. Add a few and view your map!

Posted on Friday, March 5th, 2010 at 1:42 PM | Category Business, Productivity, Quick Tips, Websites | Tags: clients, freelancing, Google, google maps, internet, marketing, quick tip| Both comments and pings are currently closed. |